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Maintaining Your Edge: Why Annual Touch-Ups Are Important

Writer's picture: Lidia Lidia

As we prepare to step into a brand-new year, there’s no better time to refresh your look and feel your absolute best. For those who’ve enhanced their brows with permanent makeup, an annual touch-up is the perfect way to maintain those beautiful, defined brows you love. But why are touch-ups so important, and how can they keep you looking polished and confident all year long? Let’s dive in!


What Is an Annual Touch-Up and Why Do You Need One?

Permanent makeup, including microblading, powder brows, and combo brows, isn’t entirely “permanent” in the traditional sense like a normal tattoo. Over time, the pigment used to create your flawless brows naturally fades due to factors like:


  • Skin type: Oily or combination skin can cause pigment to fade more quickly.

  • Sun exposure: UV rays can break down the pigment, leading to lighter brows.

  • Skincare products: Ingredients like retinol or AHAs can accelerate fading if applied near your brows.

  • Natural skin renewal: Your skin naturally exfoliates, which impacts how long the pigment lasts.


An annual touch-up is a maintenance appointment designed to refresh your brows, enhancing their colour, shape, and definition. It’s an essential step to keep your brows looking symmetrical, vibrant, and polished for another year.


The Benefits of Regular Touch-Ups

  1. Consistent Colour and Shape: Regular touch-ups prevent uneven fading and ensure your brows maintain their ideal color and shape.

  2. Cost-Effective Maintenance: Keeping up with annual touch-ups is far more affordable than waiting for a complete redo after several years.

  3. Confidence Boost: Flawless brows help you feel put-together and confident every day, whether you’re heading to the gym or a night out.


Special Savings for Returning Clients


I’m thrilled to offer a special thank-you to my loyal clients: $50 off your annual touch-up! This automatic discount is exclusive to returning clients - not only will you enjoy a fresher, more polished look, but you’ll also do it at a great value.


How to Know If It’s Time for a Touch-Up

If you’re noticing any of the following, it’s likely time to schedule your touch-up:


  • Your brows look lighter or faded compared to when they were freshly done.

  • The edges of your brows are starting to lose their crispness.

  • You feel like your brows don’t have the same definition as before.

  • You have been filling in your brows.


Generally, most clients find they need a touch-up between 12 and 18 months after their initial session.


Start the New Year with Brows That Wow

Your brows are one of the most defining features of your face, and keeping them fresh enhances your overall appearance. As we step into 2025, now is the time to ensure your brows are ready to complement all your New Year’s plans—from celebrating with loved ones to achieving your personal and professional goals.


Investing in an annual touch-up is a simple yet powerful way to maintain the confidence and beauty your brows bring to your daily look. With vibrant, perfectly shaped brows, you’ll be ready to take on 2025 feeling refreshed and radiant.

Here’s to a fabulous new year with flawless brows!



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